Art Direction: Tammy Mann | Agency: Finch Brands
Woodland Gourmet
Rallying behind a merger of three brands, newly ratified Woodland Gourmet was seeking to pivot its perception from a ‘specialty ingredient provider’ to a ‘gourmet solution seller.’ Inspired by the core belief that flavor transports people and leveraging 30-plus years of industry expertise, a brand mark referred to as the ‘passport of flavor’ was created as a secondary seal to pair with the primary logo. An appetizing, yet premium choice of green complimented stunning photo collages that honor where products originate, how they’re used, and how they elevate foods. Goodbye, single-ingredient providers. Hello, authentic culinary solution sellers.
