Art Direction: Tammy Mann | Agency: Finch Brands
United Way of Berks County
Wallets were getting tighter and the nonprofit space was still being fueled by older, traditional donors. United Way of Berks County needed to drive contributions and engage with the younger community. But will ten dollars make a difference? And how do I know where my donations are going? Insert campaign: It starts with U. Never underestimate the power of one. UWBC’s expertise and community connections maximize the impact of every donation, locally. This campaign brought energy and highlighted defining characteristics of Berks County. Donors saw themselves in the community, and the community in them. Capturing the ‘feeling of giving’ with bright colors, fun shapes, and bold headlines, this campaign rejuvenated United Way of Berks County and the community.
